The Verdict 

The New York Times hailed FX's miniseries, The People v OJ Simpson as an "Emmy worthy triumph" with a weekly broadcast audience of 12 million. As content specialist for the series, I created the show’s social programming calendar, managed all digital audience engagement and coordinated talents’ live tweeting schedules. 

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Efforts resulted in:

• 265 Billion Digital Content Views: Most Watched New Show in Cable History

• 52,000+ Unique Twitter Interactions per Episode: Weekly Top Ten Series on Nielsen Social Ranking

• 13.6M Weekly Social Impressions: Growth and Engagement of Franchise’s Digital Audience