Blessed Be The 🌿​

If you ever want an express ticket to hell, try calling convents asking the nuns to smoke marijuana on camera. As marketing coordinator and digital media producer at Gunpowder & Sky,  I managed creative development, “nun casting” and ultimately the viral distribution of Cut.com’s “Aubrey Plaza Smokes Pot with Weed Nuns”.

​

Efforts resulted in:

• 13 Million Organic Video Views across WatchCut’s Facebook & YouTube Channels: #3 Trending Video on YouTube

• Drove Audiences to Theater for $32K PTA Box Office on Opening Weekend: 2017’s Fourth-Best Specialty Film Debut

• Press Coverage from Buzzfeed, Rolling Stone, Vice & Salon: 2017 OMMA Award Finalist for Best Viral Video Campaign