#LeaveEarth 

Challenged by YouTube to differentiate their original series, Origin, from typical genre sci-fi, my team and I knew we had to reach for the stars. Taking inspiration from the series’ plot-line, we decided to literally #LeaveEarth. In an industry-first stunt, we achieved campaign record video views by launching Tom Felton into space to present an exclusive sneak peak. 

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Efforts resulted in:

• The stunt successfully garnered campaign record social video views and positive social conversation.

• “Tom Felton personally said how impressed he was with the work that we’ve been putting out. We couldn't agree more.” - YouTube