Hello Again!

Positioned as Showtime’s #1 priority series of 2019, The L Word: Generation Q’s social campaign needed to reignite this groundbreaking series original fandom while expanding conversation to reach a new generation on social. As social media manager at GLOW, I led both strategy and creative teams to develop and implement a truly fan-first social campaign.  

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Efforts resulted in:

• With over 1.2M social followers, The L Word boasts Showtime’s largest female-skewing social community. 

• The official trailer has garnered +5MM views across social.

• Influencer & Celebrity Acclaim: King Princess, Rose Ellen Dix, Cameron Esposito, Alexis G Zall